The Glass House x Derrick Adams Studio
LOQI Tote Bag Design
LOQI collaboration with Derrick Adams Studio (June 2023)
Project Brief
Client: Derrick Adams, LOQI, The Glass House
Event: "The Glass House Summer Party" - Hosted annually at The Glass House in New Canaan to fundraise for their programming.
Objective: Create tote bags with partner brand LOQI to give as gift bags for the summer party and also to sell on LOQI website/in museums.
Key Deliverables
The Glass House Tote Bag Design: Digital versions of Derrick’s “Cool Down Pop” editions to be printed on LOQI’s template. This tote will be given away as gift bags for The Glass House Summer Party.
LOQI Website Tote Bag Design: Derrick’s signature Style Variations as Digital Assets printed on LOQI’s template. To be sold on LOQI’s website and museum gift shops.
Research & References: I previously worked on designing large scale banners with Derrick’s signature Style Variation paintings on them for Artscape 2023. I gathered images of those installations. I also researched other LOQI bags that were produced by artists previously. Lastly, the Glass House was producing a smaller version of Derrick’s Cool Down Pop Benches and so I gathered images of those as well.
Concepts: LOQI art bags are often using an “all over print” that replicate the feeling and texture of the original artwork. For Derrick’s take we opted to do all over prints drawing from 2 different series by Derrick: The Cool Down Pop and the Style Variation.
Design Work: I used the files I designed for Baltimore Artscape as a base for the Style Variation tote. I added different details and placed them in a monogram orientation.
For the Cool Down Pop, I was given the 3D fbx file used for fabrication of the edition. In Blender I retextured and lit a small scene then exported the images into illustrator to be used for a monogram pattern.
Finalization & Delivery: I used LOQI’s design package that contained mock ups and print specs to ensure high fidelity printing and proper color matching.
Stylin’ & Profilin’
The Glass House gift bag
Outcome & Impact
The Glass House: The Summer Party had a great turnout and garnered a good amount of press. Other artists and designers of note were present, like Martha Stewart and KAWS. The Glass House was able to give everyone in attendance a tote bag with art that celebrates the Glass House and Derrick’s edition with them. The Glass House representatives were very happy to have something artistic and fun for potential investors and art institutions to support and fundraise for their mission.
LOQI: The LOQI online storefront was able to add another art tote bag to their collection, potentially opening doors to continue working with impactful artists. Their vendors like museums and galleries in the US were also able to add Derrick’s tote to their gift stores.
